Social media has provided marketers with incredible amount of information and perspectives that were earlier undetected from a purely analytical view. It has enabled brands to have a direct connection with buyers and has turned the monologue marketing into a two-way communication channel. This helps the consumers to voice their opinions and give feedback directly. More importantly, social media has enabled customized interactions.
Social Media Best Practices for Real Estate
A sector that was dependent on cold calling and traditional marketing method, has now transformed into an industry that relies heavily on social media marketing methods. As a consumer-centric brand, SOBHA is known and recognised for its best practices in every sphere of business. Some of the social media best practices followed by SOBHA includes:
Know your audience:
At SOBHA, we know the importance of understanding the pulse of the target audience through various analytical tools. This is supplemented with research by the sales and pre-sales team.
Respond promptly:
SOBHA listens and responds to each feedback on its social media channels promptly.
Conduct weekly audit:
We audit the social media channels every week to gauge the performance of our content. This helps in identifying the top-performing content and improving the lighter content for better performance.
Practice social listening:
SOBHA monitors all the channels to capture mentions of brand, projects, and relevant keywords. An analysis of these mentions enables us to plan ahead.
Always deliver credible information on social media platforms.
Gain Consumer Insights:
Consumer insights are available not only on structured platforms like review sites and forums but throughout social media networks. Therefore, SOBHA continuously analyses online discussions across multiple sites, social media as well as data gathered from search engine keyword trends associated with the brand and projects. This enables us to get a more well-rounded understanding of our customers’ attitudes and perceptions. Social media helps us gain deep insights about how people feel about our homes. It enables us to understand the community better, helping the company to roll out programmes that connects with them and recognises their requirements.
Today, digital media has emerged as the top communication channel for millennials. This can help identify the homebuyers in this segment. Additionally, homebuyers want to make informed choices and social media channels help them make their choices. It is a fleeting medium and a very powerful tool. Everyone is a journalist, a reporter who can voice their feelings, views – good, bad and ugly. If left unattended, it can be poorly managed by others.
Establish ORM Systems:
SOBHA has a dedicated ORM team to monitor the feedback across various channels. These are reviewed on a day to-day basis by the customer support team. One of the essential features of social media is the direct channel of feedback obtained. At SOBHA, we respond to all genuine feedback as quickly as possible.
Challenges:
One of the major challenges of social media can be spamming. However, to deal with such issues, we have a dedicated team that monitors and removes/bans the profiles indulging such activities repeatedly. Additionally, we have put in place processes to help ascertain the credentials of people posting negative reviews. These can be detrimental to the brand.
Social media marketing has made a significant impact for brands across sectors. It enables organisations to reach out to a wider set of audience, increase brand visibility and improve customer experience, which translates into business
