Commemorating 25 years of excellence, SOBHA has established itself as the most admired and trusted real estate brand in the country today. A journey that began in 1995 revolving around the work philosophy of ‘Passion at Work’, has whetted its desire to do much more with responsibility. We are guided by our five core values – Quality, Passion, Reliability, Transparency, and Integrity which works as our moral compass. SOBHA’s focus on quality, timely delivery, customer-centricity, transparency, robust engineering, in-house research, and uncompromising business ethics have shaped its journey from a regional to the national real estate brand. Today, SOBHA has presence in residential segment in 10 cities and its overall footprint extends to 27 cities in 14 states across India, including a strong contractual portfolio. SOBHA’s unique and highly efficient self –reliant model is the key USP of the brand. It is the only company in the Indian realty sector to have a full-fledged backward integrated model of operations, which makes it self-reliant. It’s delivery excellence is a well-known industry benchmark.
Committed To Deliver High Quality Homes, On-Time
SOBHA’s residential projects include presidential apartments, villas, row houses, luxury and super luxury apartments, plotted development and aspirational homes. As of 31st March 2020, SOBHA has overall completed 109.74 million square feet of area. The company currently has ongoing real estate projects aggregating to 39.36 million square feet of developable area and 27.41 million square feet of saleable area. At SOBHA, we believe and focus on quality and timely delivery of projects. These are of prime significance in the real estate business. All the products from the house of SOBHA carry our promise of quality and world-class amenities. Along with this, our projects reflect our commitment towards protecting the environment by incorporating sustainability measures such as rainwater harvesting, sewage treatment plant among others. We make great efforts by bringing together highly passionate people, processes and technology for continuous improvement. Together with our in-house designers, architects and structural, mechanical, electrical, plumbing and environmental professionals, we create masterpieces that customers can live, work and play in comfort and harmony.
A Strong Contractual Portfolio
SOBHA expanded its business with a new vertical called Contractual in 2000. This new vertical could offer services (conceptualisation to execution) to myriad corporate entities in matters of design and architecture, civil, mechanical, electrical, plumbing, interiors, landscape, aluminium and glazing. Over the years, the division has developed structures like offices, convention centres, software development blocks, multiplex theatres, hostel facilities, hotels, guest houses, food courts, restaurants, research centres, clubhouses and factory buildings for many esteemed corporate clients. Some of SOBHA’s prestigious clients include Infosys, Taj Group, Dell, HP, Timken, Biocon, Institute of Public Enterprises (IPE), Lulu, Azim Premji Foundation and others. The work undertaken by SOBHA Contractual is executed by a team of experts trained at the company’s in-house training facility. This ensures that the products are world-class and delivered as per customers’ satisfaction. As of 31st March 2020, SOBHA’s ongoing Contractual projects aggregate to 9.44 million square feet under various stages of construction
An ‘Atmanirbhar’ Business Model
SOBHA is a self-reliant company pegged at excellece with in-house capabilities through its backward integration model. This concept of ‘Atmanirbharta’ was embraced 25 years back by SOBHA. This has been the company’s USP, which makes it stand out in the Indian real estate sector. This model helps us have total control of the resource management and quality, which is integral to the construction process under a single ownership. Under this backward integration model, there are three manufacturing divisions – Glazing and Metal Works, Interiors and Concrete Products. We also have a very high-end mattress manufacturing unit under the brand name SOBHA Restoplus, which was started in 2007. Each of these divisions use state-of-the-art equipment that have been especially imported from different parts of the world. Besides this, SOBHA ensures that the workforce employed in all these divisions are highly skilled, and therefore, imparts in-house training and certification in technical aspects at SOBHA Academy. This helps them enhance their skill sets further. All our factories are well-equipped to cater to our internal requirements of SOBHA projects as well as other players in the construction industry. Today, each factory has grown to become a self-sustaining revenue generating unit for the company.
